The Issue Of Managing Through A Crisis

Great Companies That Build An Enduring Brand Have An Emotional Relationship With Customers That Has No Barrier. And That Emotional Relationship Is On The Most Important Characteristic, Which Is Trust.

I Think We Are Living In A Time Where The Consumer Has Lots Of Choices, Whether It's Coffee, Newspapers Or Whatever It Is. And There Is Parity In The Market Place And As A Result Of That The Consumer Is Beginning To Make Decisions, Not Just On What Things Cost And The Convenience Of It.

Anybody Can Leverage Celebrity For Profit.

People Want To Be Part Of Something Larger Than Themselves. They Want To Be Part Of Something They're Really Proud Of, That They'll Fight For, Sacrifice For, That They Trust.

The Evolving Social And Digital Media Platforms And Highly Innovative And Relevant Payment Capabilities Are Causing Seismic Changes In Consumer Behavior And Creating Equally Disruptive Opportunities For Business.