The Habit Of Doing More Than Is

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

Go Ahead, Fail. Try To Avoid Mistakes, Though.

The Combination Of Fear And Ignorance (two Sides Of The Same Coin) Can Be Paralyzing.

Believe That Giving Up Is The Same Thing As Being Realistic.

The Innovator Creates A Business Where They Are Making Money, Even When They Sleep.