The Habit Of Doing More Than Is

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

If You Are Afraid To Write Or Edit Or Assemble Or Disassemble, You Are Merely A Spectator. And You Are Trapped, Trapped By The Instructions Of Those You've Chosen To Follow. Twenty People In The Field And Eighty Thousand In The Stands. The Spectators Are The Ones Who Paid To Watch, But It's The Player On The Field Who Are Truly Alive.

Our Best Work Can't Possibly Appeal To The Average Masses, Only Our Average Work Can. Finding The Humility To Happily Walk Away From Those That Don't Get It Unlocks Our Ability To Do Great Work.

Waiting For Perfect Is Never As Smart As Making Progress.

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.