The Importance Of An Artist Is Bringing

I Always Was Fascinated By Neat Nicknames.

I Was Kicked Out Of School One Year For Streaking.

But I Can Tell You This: Nothing Will Happen Up There That Can Duplicate My Life Down Here. That Life Cannot Be Better Than The One I've Lived Down Here, The Football Life. It's Been Perfect.

I Have Loved Football As An Almost Mythic Game Since I Was In The Fourth Grade. To Me, The Game Wasn't Even Grounded In Reality. The Uniform Turned You Into A Warrior. Being On A Team, The Mythology Of Physical Combat, The Struggle Against The Elements, The Narrative Of The Game.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.