Life Is Good. Football Is Better.

There Have Been Nine Super Bowls In New Orleans, And Not All Of Them Have Brought The Best Of Luck To Nfl Films. We Got Robbed Twice There, Got Food Poisoning, And My Hotel Room Was Broken Into On The Day The Bears Played The Patriots In January 1986.

I've Always Been Fascinated By Picasso And How He Would Look At A Single Image Through Multiple Perspectives And From Separate Moments In Time. He Would Look At A Woman's Face And He Would See Almost A Three-dimensional Look Even Though It Was A Flat Canvas. I Thought, Well Why Couldn't We Do The Same Thing With A Football Play?

I Never Thought Of What I Was Doing As A Way To Sell The Nfl. I Was Making Movies About A Sport That I Loved, About Players And Coaches That I Respected. I Wanted To Convey My Love Of The Game Through Film. And Most Artists Convey Their Love Through Art. And My Art And My Love Was Expressed Through Film.

If There's One Thing I Can't Stand, It's Not Being Noticed.

I Think In The Nfl Knowledge Is Power, And You Try To Get The Knowledge By Whatever Means.