The Goal Has Never Been To Always

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

There Are Lots Of Good Reasons To Abandon A Project. Having A Little Competition Is Not One Of Them.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.