The Goal Has Never Been To Always

Everyone Will Think It's Stupid!" "everyone Says It's Impossible." Guess What? Everyone Works In The Balloon Factory And Everyone Is Wrong.

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

When In Doubt, Tell Yourself The Truth.

Your Success Is No Longer About Your Ability To Do What You Are Told, And Do It Well.