The First Myth Of Management Is That

No Decision In Business Provides Greater Potential For The Creation Of Wealth (or Its Destruction, Come To Think Of It) Than The Choice Of Which Innovation To Back.

The Easiest Way Of Making Money Is To Stop Losing It.

If Sophisticated Calculations Are Needed To Justify An Action, Don't Do It.

The First Myth Of Management Is That It Exists. The Second Myth Of Management Is That Success Equals Skill.

Without The Right Attitude, A Business With Everything Going For It Will Fail.