The Essence Of Profound Insight Is Simplicity.

People Are Not Your Most Important Asset....the Right People Are.

In A Truly Great Company Profits And Cash Flow Become Like Blood And Water To A Healthy Body: They Are Absolutely Essential For Life But They Are Not The Very Point Of Life

In Determing "the Right People," The Good-to-great Companies Placed Greater Weight On Character Attributes Than On Specific Educational Background, Practical Skills, Specialized Knowledge, Or Work Experience.

I Don't Know Where We Should Take This Company, But I Do Know That If I Start With The Right People, Ask Them The Right Questions, And Engage Them In Vigorous Debate, We Will Find A Way To Make This Company Great.

You Must Maintain Unwavering Faith That You Can And Will Prevail In The End, Regardless Of The Difficulties, And At The Same Time, Have The Discipline To Confront The Most Brutal Facts Of Your Current Reality, Whatever They Might Be.