The Essence Of Profound Insight Is Simplicity.

The Only Way To Deliver To The People Who Are Achieving Is To Not Burden Them With The People Who Are Not Achieving.

First Figure Out Your Partners, Then Figure Out What Ideas To Pursue. The Most Important Thing Isn't The Market You Target, The Product You Develop Or The Financing, But The Founding Team.

In An Ironic Twist, I Now See Good To Great Not As A Sequel To Built To Last, But More Of A Prequel. Good To Great Is About How To Turn A Good Organization Into One That Produces Sustained Great Results. Built To Last Is About How You Take A Company With Great Results And Turn It Into An Enduring Great Company Of Iconic Stature.

If Your Company Disappeared, Would It Leave A Gaping Hole That Could Not Easily Be Filled By Any Other Enterprise On The Planet?

Level 5 Leaders Are Differentiated From Other Levels Of Leaders In That They Have A Wonderful Blend Of Personal Humility Combined With Extraordinary Professional Will. Understand That They Are Very Ambitious; But Their Ambition, First And Foremost, Is For The Company's Success. They Realize That The Most Important Step They Must Make To Become A Level 5 Leader Is To Subjugate Their Ego To The Company's Performance. When Asked For Interviews, These Leaders Will Agree Only If It's About The Company And Not About Them.