The Disciplined Are Free.

Honor Bespeaks Worth. Confidence Begets Trust. Service Brings Satisfaction. Cooperation Proves The Quality Of Leadership.

In Retailing, The Formula Happens To Be A Basic Liking For Human Beings, Plus Integrity, Plus Industry, Plus The Ability To See The Other Fellow's Point Of View.

The Problem With The Bronco Is To Get On And Stay On. This Is The Problem With The Golden Rule-to Understand And Apply

The Public Is Not Greatly Interested In Saving A Little Money On A Purchase At The Expense Of Service.

No Company Can Afford Not To Move Forward. It May Be At The Top Of The Heap Today But At The Bottom Of The Heap Tomorrow, If It Doesn't