The Customer Is An Object To Be

Both Dreams And Myths Are Important Communications From Ourselves To Ourselves. If We Do Not Understand The Language In Which They Are Written, We Miss A Great Deal Of What We Know And Tell Ourselves In Those Hours When We Are Not Busy Manipulating The Outside World.

We Are Not On The Way To Greater Individualism, But Are Becoming An Increasingly Manipulated Mass Civilization.

Both Dreams And Myths Are Important Communications From Ourselves To Ourselves.

Man Today Is Fascinated By The Possibility Of Buying, More, Better, And Especially, New Things. He Is Consumption Hungry... To Buy The Latest Gadget, The Latest Model Of Anything That Is On The Market, Is The Dream Of Everybody, In Comparison To Which The Real Pleasure In Use Is Quite Secondary. Modern Man, If The Dared To Be Articulate About His Concept Of Heaven, Would Describe A Vision Which Would Look Like The Biggest Department Store In The World.

There Is Nothing Of Which We Are More Ashamed Than Of Not Being Ourselves. And There Is Nothing Which Brings Us Greater Joy And Happiness Than To Think, Feel, And Say What Is Ours.