The Customer Is An Object To Be

To Love Somebody Is Not Just A Strong Feeling - It Is A Decision, It Is A Judgment, It Is A Promise.

The Root Of The Word Education Is E-ducere, Literally, To Lead Forth, Or To Bring Out Something Which Is Potentially Present.

We Talk About Equality, About Happiness, About Freedom - And About The Spiritual Values Of Religion, And About God - And In Our Daily Life, We Act On Principles Which Are Different, And Partly Contradictory.

A Vast Sector Of Modern Advertising... Does Not Appeal To Reason But To Emotion; Like Any Other Kind Of Hypnoid Suggestion, It Tries To Impress Its Objects Emotionally And Then Make Them Submit Intellectually.

The Pleasure In Complete Domination Over Another Person (or Other Animate Creature) Is The Very Essence Of The Sadistic Drive. Another Way Of Formulating The Same Thought Is To Say That The Aim Of Sadism Is To Transform Man Into A Thing, Something Animate Into Something Inanimate, Since By Complete And Absolute Control The Living Loses One Essential Quality Of Life - Freedom.