The Criterion For Free Choice Can Never

To The Degree To Which They Correspond To The Given Reality, Thought And Behavior Express A False Consciousness, Responding To And Contributing To The Preservation Of A False Order Of Facts. And This False Consciousness Has Become Embodied In The Prevailing Technical Apparatus Which In Turn Reproduces It.

Freedom Of Enterprise Was From The Beginning Not Altogether A Blessing. As The Liberty To Work Or To Starve, It Spelled Toil, Insecurity, And Fear For The Vast Majority Of The Population. If The Individual Were No Longer Compelled To Prove Himself On The Market, As A Free Economic Subject, The Disappearance Of This Freedom Would Be One Of The Greatest Achievements Of Civilization.

This Society Turns Everything It Touches Into A Potential Source Of Progress And Exploitation, Of Drudgery And Satisfaction, Of Freedom And Of Oppression.

Domination Has Its Own Aesthetics, And Democratic Domination Has Its Democratic Aesthetics.

Most People Are Afraid Of Freedom. They Are Conditioned To Be Afraid Of It.