Most People Are Afraid Of Freedom. They

Our Mass Media Have Little Difficulty In Selling Particular Interests As Those Of All Sensible Men. The Political Needs Of Society Become Individual Needs And Aspirations, Their Satisfaction Promotes Business And The Commonweal, And The Whole Appeals To Be The Very Embodiment Of Reason.

The Unification Of Opposites Which Characterizes The Commercial And Political Style Is One Of The Many Ways In Which Discourse And Communication Make Themselves Immune Against The Expression Of Protest And Refusal.

The Truth Of Literature And Art Has Always Been Granted (if It Was Granted At All) As One Of A "higher" Order, Which Should Not And Indeed Did Not Disturb The Order Of Business. What Has Changed In The Contemporary Period Is The Difference Between The Two Orders And Their Truths. The Absorbent Power Of Society Depletes The Artistic Dimension By Assimilating Its Antagonistic Contents. In The Realm Of Culture, The New Totalitarianism Manifests Itself Precisely In A Harmonizing Pluralism, Where The Most Contradictory Works And Truths Peacefully Coexist In Indifference.

The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value Counts. On It Centers The Rationality Of The Status Quo, And All Alien Rationality Is Bent To It.

The Capabilities (intellectual And Material) Of Contemporary Society Are Immeasurably Greater Than Ever Before - Which Means That The Scope Of Society's Domination Over The Individual Is Immeasurably Greater Than Ever Before. Our Society Distinguishes Itself By Conquering The Centrifugal Social Forces With Technology Rather Than Terror, On The Dual Basis Of An Overwhelming Efficiency And An Increasing Standard Of Living.