The Content Or Time-clothing Of Any Medium

There Is Absolutely No Inevitability, So Long As There Is A Willingness To Contemplate What Is Happening.

Our Technology Forces Us To Live Mythically

The News Automatically Becomes The Real World For The Tv User And Is Not A Substitute For Reality, But Is Itself An Immediate Reality.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

The Family Circle Has Widened. The Worldpool Of Information Fathered By The Electric Media--movies, Telstar, Flight--far Surpassesany Possible Influence Mom And Dad Can Now Bring To Bear. Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.