The Content Or Message Of Any Particular

Everybody Tends To Merge His Identity With Other People At The Speed Of Light. It's Called Being Mass Man.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

On Spaceship Earth There Are No Passengers; Everybody Is A Member Of The Crew. We Have Moved Into An Age In Which Everybody's Activities Affect Everybody Else.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

Relativity Theory Forced The Abandonment, In Principle, Of Absolute Space And Absolute Time.