The Story Begins Only When The Book

In Big Industry New Ideas Are Invited To Rear Their Heads So They Can Be Clobbered At Once. The Idea Department Of A Big Firm Is A Sort Of Lab For Isolating Dangerous Viruses.

Where The Whole Man Is Involved There Is No Work. Work Begins With The Division Of Labor.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

It Is Perhaps Typical Of Very Creative Minds That They Hit Very Large Nails Not Quite On The Head.

The Suddenness Of The Leap From Hardware To Software Cannot But Produce A Period Of Anarchy And Collapse, Especially In The Developed Countries.