The Concept Of Profit Maximization Is, In

We Can't Make People Better By Trying To Eliminate Their Weaknesses, But We Can Help Then Perform Better By Building On Their Strengths.

The Leader Sees Leadership As Responsibility Rather Than As Rank And Privilege.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

A Fundamental Responsibility Of Leadership Is Make Sure That Everybody Knows The Mission, Understands It, Lives It.

The Race For Quality Has No Finish Line - So Technically, It's More Like A Death March. Efficiency Is Doing Things Right; Effectiveness Is Doing The Right Things.