Decisions Exist Only In The Present.

Strategic Planning Is The Continuous Process Of Making Present Entrepreneurial (risk-taking) Decisions Systematically And With The Greatest Knowledge Of Their Futurity; Organizing Systematically The Efforts Needed To Carry Out These Decisions; And Measuring The Results Of These Decisions Against The Expectations Through Organized, Systematic Feedback.

"plastic Moments" Are Those Periods That Overlap When The Old Has Gone But The New Has Not Yet Arrived And When The Course Of History Is More Open To Being Shaped And Steered Than Any Other Time.

Businesses Are Not Paid To Reform Customers. They Are Paid To Satisfy Customers.

Loafing" Is Easy, But "leisure" Is Difficult.

In The Next Economic Downturn There Will Be An Outbreak Of Bitterness And Contempt For The Supercorporate Chieftains Who Pay Themselves Millions. In Every Major Economic Downturn In Us History The Villains Have Been The Heroes During The Preceding Boom.