The Challenge Is Not Just To Build

The Greatest Leaders Build Organizations That, In The End, Don't Need Them.

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

Mediocrity Results First And Foremost From Management Failure, Not Technological Failure.

The Inner Experience Of Fallure Is Totally Different Than Failure. Going To Fallure Means 100% Commitment - You Leave Nothing In Reserve, No Mental Or Physical Resource Untapped, You Never Give Yourself A Psychological Out. Failure Means Making A Decision To Let Go, To Be Less Than 100% Committed, When Confronted By Fear, Pain And Uncertainty.

Good Is The Enemy Of Great. And That Is One Of The Key Reasons Why We Have So Little That Becomes Great. We Don't Have Great Schools, Principally Because We Have Good Schools. We Don't Have Great Government, Principally Because We Have Good Government. Few People Attain Great Lives, In Large Part Because It Is Just So Easy To Settle For A Good Life.