The Big Win Is When You Refuse

If Your Project Or Organization Depends On Knowing Things That Other People Don't Know (but Could Find Out If They Wanted To), Your Days Are Probably Numbered. Ask A Travel Agent The Alternative, While Difficult, Is Obvious. Provide Enough Non-commodity Service And Customization That It Doesn't Matter If The Ideas Spread. In Fact, It Will Help You When They Do.

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

If You Treat Your Employees Like Mushrooms (keep Them In The Dark And Regularly Throw Crap On Them), It's Entirely Likely You Will Get Precisely The Work You Deserve In Return.

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

The Only Reason To Build A Website Is To Change Someone. If You Can't Tell Me The Change And You Can't Tell Me The Someone, Then You're Wasting Your Time.