The Art Of Moving Forward Lies In

What Could You Measure? What Would That Cost? How Fast Could You Get The Results? If You Can Afford It, Try It. If You Measure It, It Will Improve.

Don’t Try To Make A Product For Everybody, Because That Is A Product For Nobody.

Marketing That Works Is Marketing That People Choose To Notice.

As An Organization Grows And Succeeds, It Sows The Seeds Of Its Own Demise By Getting Boring.

Anyone Who Takes Responsibility For Getting Something Done Is Welcome To Ask For The Authority To Do It.