That's Your Opportunity - To Approach Your

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Persistent People Are Able To Visualize The Idea Of Light At The End Of The Tunnel When Others Can't See It

Discomfort Brings Engagement And Change. Discomfort Means You're Doing Something That Others Were Unlikely To Do, Because They're Hiding Out In The Comfortable Zone. When Your Uncomfortable Actions Lead To Success, The Organization Rewards You And Brings You Back For More.