That Was Extraordinary. Unfortunately, Extraordinarily Bad.

My Own Saying Is: 'create The Hype, But Don't Ever Believe It.'

There's An Expression In Life: "you Can Only Make One First Impression." And That First Impression Has To Be Spectacular. So, I Wait, And Let People See It When It's Ready To Go. It's Not A Set Rule, But I Think It's The Better Way Of Working. People Will Agree With You Because Of Your Track Record, But You Want People To Like It Because It's Good, Not Because You Found It.

I Do See A Big Difference In The American Work Ethic Compared To The British Work Ethic In A Lot Of Artists.

I Like To Know Why A Video Has Suddenly Gone Viral, Why A Song Has Broken, Why A Tv Show Is Suddenly Rating Out Of Pattern... I'm Pretty Good At Understanding Why Things Are Becoming Popular.

I Didn't Have Any Qualifications When I Left School - I Had Three O-levels.