Take A Brilliant, Creative Social Scientist, Without

Dishonesty Is All About The Small Acts We Can Take And Then Think, 'no, This Not Real Cheating.' So If You Think That The Main Mechanism Is Rationalization, Then What You Come Up With, And That's What We Find, Is That We're Basically Trying To Balance Feeling Good About Ourselves.

People Are Irrational - And Predictably So.

...[d]ivision Of Labor, In My Mind, Is One Of The Dangers Of Work-based Technology. Modern It Infrastructure Allows Us To Break Projects Into Very Small, Discrete Parts And Assign Each Person To Do Only One Of The Many Parts. In So Doing, Companies Run The Risk Of Taking Away Employees' Sense Of The Big Picture, Purpose, And Sense Of Completion.

Your Immediate Environment Is Comprised Of Coffee Shops, Supermarkets, Websites, Apps And All Kinds Of Things - None Of Which Have An Interest In Your Long-term Or Short-term Financial Well-being.

If You Think Of People As Making Decisions Actively, Every Time We Think About The Cup Of Coffee, We Say, "how Much Will I Enjoy The Cup Of Coffee, What Else Could I Not Do In The Future Because I Buy This Cup Of Coffee?