We Have A Big Opportunity In China.

Every Step Of The Way, I Made A Point To Underpromise And Overdeliver. In The Long Run, That's The Only Way To Ensure Security In Any Job.

When I First Discovered In The Early 1980s The Italian Espresso Bars In My Trip To Italy, The Vision Was To Re-create That For America - A Third Place That Had Not Existed Before. Starbucks Re-created That In America In Our Own Image; A Place To Go Other Than Home Or Work. We Also Created An Industry That Did Not Exist: Specialty Coffee.

I Don't Have Any Secret Sauce And I'm No Smarter Than Anyone Else. I Will Say I Have Surrounded Myself With Unbelievable Talent That Has Made My Job Easier.

We Will Never-and I Mean Never-turn Our Backs On Our Employees.

Starbucks Represents Something Beyond A Cup Of Coffee.