Success In One Role Can't Justify Failure

When The Trust Is High, You Get The Trust Dividend. Investors Invest In Brands People Trust. Consumers Buy More From Companies They Trust, They Spend More With Companies They Trust, They Recommend Companies They Trust, And They Give Companies They Trust The Benefit Of The Doubt When Things Go Wrong.

As You Live Your Values, Your Sense Of Identity, Integrity, Control, And Inner-directedness Will Infuse You With Both Exhilaration And Peace. You Will Define Yourself From Within, Rather Than By People's Opinions Or By Comparisons To Others.

A Cardinal Principle Of Total Quality Escapes Too Many Managers: You Cannot Continuously Improve Interdependent Systems And Processes Until You Progressively Perfect Interdependent, Interpersonal Relationships.

Begin With The End In Mind.

The Place To Begin Building Any Relationship Is Inside Ourselves, Inside Our Circle Of Influence, Our Own Character.