Strong People Have Strong Weaknesses.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

To Be Effective, Every Knowledge Worker, And Especially Every Executive, Therefore Needs To Dispose Of Time In Fairly Large Chunks. To Have Small Dribs And Drabs Of Time At His Disposal Will Not Be Sufficient Even If The Total Is An Impressive Number Of Hours.

If War Production Should Remain The Only Way Out Of A Long-term Depression, Industrial Society Would Be Reduced To The Choice Between Suicide Through Total War Or Suicide Through Total Depression.

Follow Effective Action With Quiet Reflection.