Strategy Is Figuring Out What Not To

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.

I'm Convinced That About Half Of What Separates Successful Entrepreneurs From The Non-successful Ones Is Pure Perseverance.

Technology Alone Is Not Enough.

Customers Don't Measure You On How Hard You Tried, They Measure You On What You Deliver.

If You Don't Cannibalize Yourself, Someone Else Will.