Packaging Can Be Theater, It Can Create

But It's A Disservice To Constantly Put Things In This Radical New Light - That It's Going To Change Everything. Things Don't Have To Change The World To Be Important.

Don’t Let The Noise Of Others’ Opinions Drown Out Your Own Inner Voice.

Customers Always Want Something New

You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.

Some Mistakes Will Be Made Along The Way. That's Good. Because Some Decisions Are Being Made Along The Way. We'll Find The Mistakes. We'll Fix Them.