Strategy Is A Commodity, Execution Is An

Management Means, In The Last Analysis, The Substitution Of Thought For Brawn And Muscle, Of Knowledge For Folkways And Superstition, And Of Cooperation For Force. It Means The Substitution Of Responsibility For Obedience To Rank, And Of Authority Of Performance For The Authority Of Rank.

Strategic Planning Is The Continuous Process Of Making Present Entrepreneurial (risk-taking) Decisions Systematically And With The Greatest Knowledge Of Their Futurity; Organizing Systematically The Efforts Needed To Carry Out These Decisions; And Measuring The Results Of These Decisions Against The Expectations Through Organized, Systematic Feedback.

Working With People Is Difficult, But Not Impossible.

Everybody Has Accepted By Now That Change Is Unavoidable. But That Still Implies That Change Is Like Death And Taxes - It Should Be Postponed As Long As Possible And No Change Would Be Vastly Preferable. But In A Period Of Upheaval, Such As The One We Are Living In, Change Is The Norm.

For The First Four Years, No New Enterprise Produces Profits. Even Mozart Didn't Start Writing Music Until He Was Four.