Marketing And Innovation Produce Results; All The

An Executive Should Be A Realist; And No One Is Less Realistic Than The Cynic.

Time Is The Scarcest Resource.

Almost Everybody Today Believes That Nothing In Economic History Has Ever Moved As Fast As, Or Had A Greater Impact Than, The Information Revolution. But The Industrial Revolution Moved At Least As Fast In The Same Time Span, And Had Probably An Equal Impact If Not A Greater One.

You Cannot Build Performance On Weaknesses. You Can Build Only On Strengths.

The Pertinent Question Is Not How To Do Things Right - But How To Find The Right Things To Do, And To Concentrate Resources And Efforts On Them.