Steve [jobs'] Brilliance Is His Ability To

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.