Sibling Relationships Are Complicated. All Family Relationships

It's My View That Human Dignity - An Attribute Which For Years Has Been Taken By The Left In British Politics - Resides In Fact In Tory Values Of Independence, Individuality And Self Determination.

Simplicity Is All. Simple Logic, Simple Arguments, Simple Visual Images. If You Can't Reduce Your Argument To A Few Crisp Words And Phrases, There's Something Wrong With Your Argument. There's Nothing Long-winded About 'liberté, égalité, Fraternité'.

America's Critics Can Be Heard Everywhere. It Is Too Much In Love With Money - Worshipping The God Of The Marketplace, The Golden Calf. It Has Too Much Money, Seven Of The Top 10 Banks, Eight Of The Top 10 Companies Etc. It Is Too Stingy, Giving Away Less Of Its Wealth Than Other Countries. It Is Vulgar, A Rich Barbarian.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

I Don’t Have To Win. I Just Have To Make You Lose.