America Was Born Out Of A Desire

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.

America's Critics Can Be Heard Everywhere. It Is Too Much In Love With Money - Worshipping The God Of The Marketplace, The Golden Calf. It Has Too Much Money, Seven Of The Top 10 Banks, Eight Of The Top 10 Companies Etc. It Is Too Stingy, Giving Away Less Of Its Wealth Than Other Countries. It Is Vulgar, A Rich Barbarian.

Speaking Up For America Has Become A Lonely Ordeal.

Politics Is Its Own World. It Is A Court And If The King's Eye Lights On You, You Are A Powerful Figure. If The King's Eye Wanders Elsewhere, You Are Out, Whatever Your Title.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.