Remember The Bob Dylan Rule: It's Not

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

Don't Wait To Be Picked. Pick Yourself.

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!