Real Estate Is The Key Cost Of

Your Brand Is What People Say About You When You're Not In The Room

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

We Change Our Tools And Then Our Tools Change Us.

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.