By The Time That Product Is Ready

Entrepreneurship Is Not Really Building A Product, It's Not Having An Idea, It's Not Being In The Right Place At The Right Time. It's Fundamentally Company Building.

Zero Invites Imagination, But Small Numbers Invite Questions About Whether Large Numbers Will Ever Materialize.

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty

In A Startup, Both The Problem And Solution Are Unknown.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.