By The Time That Product Is Ready

Meritocracy Is A Good Thing. Whenever Possibly, People Should Be Judged Based On Their Work And Results, Not Superficial Qualities.

Don’t Be In A Rush To Get Big. Be In A Rush To Have A Great Product.

A Startup Is A Human Institution Designed To Deliver A New Product Or Service Under Conditions Of Extreme Uncertainty.

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.

New Customers Come From The Action Of Past Customers