Radical Changes Of Identity, Happening Suddenly And

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.

Historians And Archaeologists Will One Day Discover That The Ads Of Our Time Are The Richest And Most Faithful Reflections That Any Society Ever Made Of Its Entire Range Of Activities.

We Go Forward Looking In The Rearview Mirror.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.

Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.