Ideally, Advertising Aims At The Goal Of

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

Throughout Finnegans Wake Joyce Specifies The Tower Of Babel As The Tower Of Sleep, That Is, The Tower Of The Witless Assumption, Or What Bacon Calls The Reign Of The Idols.

Huck Finn. Loss Of Identity Drives People To Nostalgia. Electronic Man Has No Physical Body, So He [jimmy Carter] Puts Nostalgia In Its Place.

For The Satiated, Both Sex And Speed Are Pretty Boring Until The Element Of Danger And Even Death Is Introduced.

The Products Of Modern Science Are Not In Themselves Good Or Bad; It Is The Way They Are Used That Determines Their Value.