Providing, Meaning To A Mass Of Unrelated

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Simplicity Is Not The Goal. It Is The By-product Of A Good Idea And Modest Expectations.

Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

The Artist Is A Collector Of Things Imaginary Or Real. He Accumulates Things With The Same Enthusiasm That A Little Boy Stuffs His Pockets. The Scrap Heap And The Museum Are Embraced With Equal Curiosity. He Takes Snapshots, Makes Notes And Records Impressions On Tablecloths Or Newspapers, On Backs Of Envelopes Or Matchbooks. Why One Thing And Not Another Is Part Of The Mystery, But He Is Omnivorous.

Providing, Meaning To A Mass Of Unrelated Needs, Ideas, Words And Pictures - It Is The Designer's Job To Select And Fit This Material Together And Make It Interesting.