Providing, Meaning To A Mass Of Unrelated

Art Is An Idea That Has Found Its Perfect Visual Expression. And Design Is The Vehicle By Which This Expression Is Made Possible. Art Is A Noun, And Design Is A Noun And Also A Verb. Art Is A Product And Design Is A Process. Design Is The Foundation Of All The Arts.

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.

So That Is The Design Process Or The Creative Process. Start With A Problem, Forget The Problem, The Problem Reveals Itself Or The Solution Reveals Itself And Then You Reevaulate It. This Is What You Are Doing All The Time.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.