Propaganda Is Not An End In Itself,

This Is The Secret Of Propaganda: Those Who Are To Be Persuaded By It Should Be Completely Immersed In The Ideas Of The Propaganda, Without Ever Noticing That They Are Being Immersed In It.

There Was No Point In Seeking To Convert The Intellectuals. For Intellectuals Would Never Be Converted And Would Anyway Always Yield To The Stronger, And This Will Always Be "the Man In The Street." Arguments Must Therefore Be Crude, Clear And Forcible, And Appeal To Emotions And Instincts, Not The Intellect. Truth Was Unimportant And Entirely Subordinate To Tactics And Psychology.

...the Rank And File Are Usually Much More Primitive Than We Imagine. Propaganda Must Therefore Always Be Essentially Simple And Repetitious.

If The German People Lay Down Their Arms The Whole Of Eastern And Southern Europe, Together With The Reich, Will Come Under Russian Occupation. Behind An Iron Curtain Mass Butcheries Of People Would Begin.

The English Follow The Principle That When One Lies, It Should Be A Big Lie, And One Should Stick To It.