Profit Is Not A Cause But A

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

(waste = Loss): The First Rule Of Business Is To Survive And The Guiding Principle Of Business Economics Is Not The Maximisation Of Profit, It Is The Avoidance Of Loss

The Basic Economic Resource - The Means Of Production - Is No Longer Capital, Nor Natural Resources, Nor Labor. It Is And Will Be Knowledge.

There Is A Great Need For A New Approach, New Methods And New Tools In Teaching, Man's Oldest And Most Reactionary Craft. There Is Great Need For A Rapid Increase In The Productivity Of Learning. There Is, Above All, Great Need For Methods That Will Make The Teacher Effective And Multiply His Or Her Efforts And Competence. Teaching Is, In Fact, The Only Traditional Craft In Which We Have Not Yet Fashioned The Tools That Make An Ordinary Person Capable Of Superior Performance. In This Respect, Teaching Is Far Behind Medicine, Where The Tools First Became Available A Century Or More Ago.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.