Powerful Advertising Is Anticipated, Personal, And Relevant.

The Very Fact That It Might Not Work Is Precisely Why You Should And Must Do This.

The Magical Approach Is Indeed The Natural Approach To Life's Experience. It Is The Adult Version Of Childhood Knowledge, The Human Version Of The Animals' Knowledge, The Conscious Version Of 'unconscious' Comprehension.

Hard Work Is About Risk. It Begins When You Deal With The Things That You'd Rather Not Deal With: Fear Of Failure, Fear Of Standing Out, Fear Of Rejection. Hard Work Is About Training Yourself To Leap Over This Barrier, Tunnel Under That Barrier, Drive Through The Other Barrier. And After You've Done That, To Do It Again The Next Day

The People Who Successfully Start Independent Businesses (franchises, I Think Are A Different Thing) Do It Because We Have No Real Choice In The Matter. The Voice In Our Heads Won't Shut Up Until We Discover If We're Right, If We Can Do It, If We Can Make Something Happen. This Is An Art, Our Art, And To Leave It Bottled Up Is A Crime.

It Takes A Lot Of Guts To Stop Measuring Things That Are Measurable, And Even More Guts To Create Things That Don't Measure Well By Conventional Means.