If You Can't Sell To 1 In

Everyone Picks The Best One When Given A Choice.

Being A Leader Gives You Charisma. If You Look And Study The Leaders Who Have Succeeded, That's Where Charisma Comes From, From The Leading.

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.