Play A New Game, Not The Older

It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

Now, Before Sliced Bread Was Invented In The 1910s I Wonder What They Said? Like The Greatest Invention Since The Telegraph Or Something. But... The Thing About The Invention Of Sliced Bread Is This - That For The First 15 Years After Sliced Bread Was Available No One Bought It; No One Knew About It; It Was A Complete And Total Failure.