People Who Think Well, Write Well

The Best Idea Is The Simplest.

If You Ever Find A Man Who Is Better Than You Are - Hire Him. If Necessary, Pay Him More Than You Pay Yourself.

I Never Tell One Client That I Cannot Attend His Sales Convention Because I Have A Previous Engagement With Another Client; Successful Polygamy Depends Upon Pretending To Each Spouse That She Is The Only Pebble On Your Beach.

The General Advertisers And Their Agencies Know Almost Nothing For Sure, Because They Cannot Measure The Results Of Their Advertising. They Worship At The Altar Of Creativity, Which Really Means 'originality': The Most Dangerous Word In The Lexicon Of Advertising

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?