Great Hospitals Do Two Things. They Look

I Can't Stand Callow Amateurs Who Aren't Sufficiently Interested In The Craft Of Advertising To Assume The Posture Of Students.

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

In The Modern World Of Business, It Is Useless To Be A Creative, Original Thinker Unless You Can Also Sell What You Create.

What You Say In Advertising Is More Important Than How You Say It.

There Is One Catagory Of Advertising Which Is Totally Uncontrolled And Flagrantly Dishonest: The Television Commercials For Candidates In Presidential Elections.