People Who Take Risks Are The People

Implementers Aren't Considered Bozos Anymore

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

If You Repeat Something Long Enough People Believe It's What Happened.