People Need To Know What Their Jobs

The Most Valuable "currency" Of Any Organization Is The Initiative And Creativity Of Its Members. Every Leader Has The Solemn Moral Responsibility To Develop These To The Maximum In All His People. This Is The Leader's Highest Priority.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

3% Of The Problems Have Figures, 97% Of The Problems Do Not.

To Copy Is To Invite Disaster.

Stamping Out Fires Is A Lot Of Fun, But It Is Only Putting Things Back The Way They Were.