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Whether We Like It Or Not, Each Of Us Is Constrained By Limits On What We Can Do And Feel. To Ignore These Limits Leads To Denial And Eventually To Failure. To Achieve Excellence, We Must First Understand The Reality Of The Everyday, With All Its Demands

The Psychic Entropy Peculiar To The Human Condition Involves Seeing More To Do Than One Can Actually Accomplish And Feeling Able To Accomplish More Than What Conditions Allow.

Good Design Is A Visual Statement That Maximizes The Life Goals Of The People In A Given Culture (or, More Realistically, The Goals Of A Certain Subset Of People In The Culture) That Draws On A Shared Symbolic Expression For The Ordering Of Such Goals.

We Can Either Help To Make This World A More Incredible Place Than It Has Ever Been, Or We Can Hasten Its Return To Inorganic Dust.

One Of The Surest Ways To Enrich Life Is To Make Experiences Less Fleeting.