People Don't Buy A New Detergent Because

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

The Worst Fault A Salesman Can Commit Is To Be A Bore. Foster Any Attempt To Talk About Other Things; The Longer You Stay The Better You Get To Know The Prospect, And The More You Will Be Trusted.

Lazy And Superficial Men And Women Do Not Produce Superior Work.

Few Of The Great Creators Have Bland Personalities. They Are Cantankerous Egotists, The Kind Of Men Who Are Unwelcome In The Modern Corporation.

Great Marketing Only Makes A Bad Product Fail Faster.