Outlier Are Those Who Have Been Given

I'm In The Storytelling Business, And So You're Always Drawn To The Unusual. And Early On, I Discovered That's The Easiest Way To Tell Stories... If You Come Up Through A Newspaper As I Did, Your Whole Goal Is To Get A Story On The Front Page, And You Only Get Something On The Front Page If It's Unusual.

The Answer Is That The Success Of Any Kind Of Social Epidemic Is Heavily Dependent On The Involvement Of People With A Particular And Rare Set Of Social Gifts.

If People Disobey, Don't Ask What Is Wrong With Them, Ask What's Wrong With Their Leaders.

People Are Experience-rich And Theory-poor. I Help People Organize / Make Sense Of Their Experiences.

Those Three Things - Autonomy, Complexity, And A Connection Between Effort And Reward - Are, Most People Will Agree, The Three Qualities That Work Has To Have If It Is To Be Satisfying.